The Government has just released a new tender in your industry and you want to grab it.
But, do tender wins come that easy?
Keeping the competition in mind, your proposal can be rejected for a number of reasons. And only after correcting those can you think about qualifying for the tender.
Aiding to the same, here’s a list of reasons that your tender proposal can be turned down for.
1. Missing Information
As you look forward to getting approval for your tender proposals, it’s crucial for you to understand the need for giving out enough details.
The best way you can make sure that you don’t have to suffer with this is by reading the tender thoroughly after it’s written for the first time. Creating a list of details, information and other supporting documents that are required. And then ticking off the requirements after the proposal is completed.
This will enable you to find out the basic informational shortcomings in your tender and also, you’ll know what more you can add to it on the information front.
2. No Emotion or Passion
Just because you are writing a professional tender proposal, it doesn’t mean that you can go on without emotion. In fact, it’s super important to talk about your company’s aspirations and motto.
Think about it. How will you build good relationships or partnerships with your prospect organizations without conveying your company’s values?
Understand this. Make sure that your passion for work is evidently visible in your tender proposal. This will help form a better, both-way connection between you and your prospects.
While you may be trying to make an impact with the upper-case family, turns out it can do more damage than it can help.
Have a look at the image below to see how it works.
The point this image is trying to make is that the contrast of size, colour and shape is important for good readability. By going all-caps or over-caps, you will be reducing the shape contrast for your words. Which will make your text harder to read.
And it doesn’t end here. By overcapitalising too many words in your tender proposal, you may be making the proposal look like a legal document or a contract.
This is not how you can persuade your readers.
4. Value doesn’t justify the Quoted Price
One of the main aims of private and government organizations behind seeking tender proposals is the need for getting the job done at the right price.
And this doesn’t particularly mean that you have to offer the cheapest service. There’s a line between the cheapest and the right price. That line is called value for money.
When you talk about money, make sure that you are providing enough value against your ask.
Proposals that are overpriced can instantly turn your prospects off.
5. Your Proposal is Unclear and has Filler Words/Sentences
Digressing too much from the topic. Using filler words. Being too ambiguous or just plain careless can make your tender proposal to be ignored or simply rejected.
To prevent this, make sure that your proposal is concise, clear and compelling in a way that helps you persuade the prospects without you being too salesy.
That’s one of the most important techniques that most technical writing firms use.
While you may give your best into creating a good tender proposal, your prospects still may turn down your offer for a number of reasons. Hands down, writing tenders is a critical affair.
For that reason, here we talked about 5 reasons why your tender proposal could be turned down by your prospects, so you can know which leaks you need to fix.
Hopefully, this was helpful. Stay in touch for more such content.