Cracking The Creative Code – 6 Marketing Tips For Artists To Boost Their Public Profile

Creative pursuits are some of the most rewarding on a personal level, but if you want to be known and loved for what you do, they’re also some of the hardest to get recognition for. There’s a reason, after all, that the struggling artist who lives off two-minute noodles and creates their masterpieces in a shoebox apartment is a stereotype. That’s why we’ve put together this list of tips to help you boost your public profile and receive the attention you deserve:

Organize Some Promotional Products

If you’ve just conjured an image of basic pens and bland mugs, delete it from your mind immediately. While the corporate world is famous for things like that, branded promotional products don’t have to be boring. In fact, depending on the type of art you create, you might even be able to print your masterpieces directly onto your promotional products and sell them for extra revenue as well as using them as part of your marketing strategy. 

Team Up

Teaming up with artists who create complementary pieces can also be a great way to boost your public profile. Consider running a showcase event together, collaborating on a project, and promoting each other’s work. This can help expand your professional network while growing your audience, so it’s a great way to further your career and build friendships and valuable partnerships with people who understand your creative hustle.

Get Social

Social media platforms are great for artists; especially those like Instagram that are highly visual. Not only can you showcase your talents more easily than ever, but you can also connect with your existing fans and build new audiences. Posting regularly, engaging with other accounts, and building up your average likes and comments will all help establish your public profile. Your social accounts can even serve as the first step in your sales funnel.

Run A Fundraiser 

Got a cause that’s close to your heart? Running a fundraiser is a great way to make a difference and boost your public profile. Depending on the type of art you produce, you could run an auction for one of your pieces, stream a concert where ticket prices get donated, or even design a custom piece for your chosen cause.

Enter Competitions

Got a real winner of a piece that would blow people away if only you could get their attention? Consider entering it into a local, national, or even international competition. The level you go for will likely depend on entry criteria, fees, and how you’re required to submit your piece, but no matter what level you compete at, you’ll receive a whole host of free exposure.

Digitize Your Portfolio 

Last, but most certainly not least, if you haven’t already, it’s time to set up a website to showcase your work. Having a digital portfolio allows you to access a far wider audience, and owning your own website means you can optimize your content to target your preferred demographic. 

Getting your name out there as an artist is hard, but these tips will help make it a whole lot easier. There are many ways to boost your public profile but these six options are a great, low cost, place to start. Let us know in the comments what else you’ve been doing to showcase your work and build your audience. Who knows, you might even find some great people to team up with. Good luck, and keep doing what makes your heart happy.

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