Being a small business owner means you’re riding a wave that nobody outside of the entrepreneurial community can understand. There’s so much to do, and so many hats to wear. You often have to serve as the CEO, accountant, web design agency, and receptionist.
So, how do you change all of those hats quickly and make your brand’s mark on the world? Fortunately, five simple strategies can help you establish your online credibility, showcase your offers, and ultimately get more leads.
Before you can expect to see mountains of sales rolling in, you must first have a solid understanding of the foundations. You need to be crystal clear about what your brand does, who your brand serves, and why your brand does what it does.
A Strategic Marketing Plan
A solid, strategic marketing plan will act as the backbone of your business. Marketing revolves around getting your brand out there, and without a marketing strategy, you’ll find it impossible to capture new leads.
That’s bad news for your brand because no leads = no sales.
To create a strategic marketing roadmap, you need to consider both your direct and indirect competitors. Do your due diligence, and analyze your market research. While it may seem daunting, the success of your brand relies upon it.
You should also consider the methods of marketing you are using and how they link to your audience. For example, if your brand’s demographic is older, using Instagram as your primary marketing method wouldn’t be effective.
A Well-Designed Website
While some startups argue that a website isn’t essential for business development, we disagree. It’s fundamental to your brand’s growth to have a well-written and designed website, and it must be optimized for search engines.
38% of people will exit a website if the design isn’t appealing. As such, if you’re not a designer yourself, it would be well worth the investment to outsource this task to a web design agency.
A Cashflow System
The main reason most small businesses fail is a failure to manage cash flow properly. For this reason, you must keep track of your finances. Consider your expenses, your profit, your revenue, and engage the best tax accountant you can find to help you stay on top of your taxes.
An Understanding Of Technology
While many businesses were operating online before COVID-19, it became essential when the pandemic hit. If you’re afraid of technology, you’ll find it tricky to scale your business as the vast majority of people in the developed world are online. You don’t need to be an IT whizz. You just need to be willing to learn, or prepared to bring in an excellent small business IT support team.
Succeeding As A Small Business In 2021 Is Simpler Than You Think
We’re not saying it’s easy. If it were, everyone would be doing it. However, just because it’s not easy, doesn’t mean it’s complicated. Understanding your brand and having solid foundations is an essential (and vital) start, without which your messaging will be muddy.
After this, implement a strategic marketing plan, outsource the design, copy, and search engine optimization of your website, and put your brand out there. Monitor cash flow carefully, keeping track of future expenses in advance. The key is in the planning.
Finally, don’t be afraid of technology. Rather than letting it overwhelm you, dedicate some time to learning the key components you need to scale your business online.