Whether you are a well-established brand or a small start-up with strategies in place and head held high, making your brand stand out should always be a priority.
Growing the client base through brand awareness and online presence is the backbone of any business, as it establishes a reputation that can promote the brand in the future, and is the primary source of revenue for a company. Having said that, various surveys reveal that 50% of people are more likely to click on a particular brand if that brand name shows up on the SERP more than once. So, the question becomes, how can you increase your brand visibility?
In today’s fast-paced guerrilla marketing environment, ensuring your brand stands out can be tough. Here we have for you a number of proven strategies to ensure your brand doesn’t get lost in the crowd.
Guest Blogging – Make It Meaningful
No, it isn’t dead. Not by a long shot.
Do you know how Buffer grew from ZERO to 100,000+ users in just nine months? They did it by writing guest posts!! It started on smaller sites by creating really valuable content and worked its way to the most popular in its niche. That’s quite an achievement!
The thing about blogging on your own website is that the traffic coming to your website directly already knows who you are. So, there’s not much scope of expansion there. However, with guest blogging, you can branch out and reach another brand’s audience and “borrow” their platform for one post.
Your brand needs to create meaningful and relevant content if it wants to stand out from the crowd. And so, guest blogging creative content can help you reach out to your potential clients and link them back to your website, and also position you and your brand as a thought leader in your niche.
Optimize for Local SEO
Did you know that the majority of consumers don’t look past the first page of search results, and a proportion of them don’t even look past the first few results displayed on the page? Think about how powerful Search Engine Optimisation is for brand pitching to prospects.
When you ask Google to “locate the industry that you specialize in, near you,’ who pops up first? Your competitors or you?
Digital marketers believe that being present in a search may not be enough if your listing doesn’t pop up in the first three pages. Optimizing for local search engine optimization in Greenville SC can help you increase brand awareness and advertise your services in an unpaid, organic way.
Greenville SC marketing firms can help you become an expert and leader in your industry.
Step Up Your Game on Social Media
Have you tried Facebook’s Cover Video Feature yet? It is an excellent starting point to pump up your social media marketing.
Micro influencers, Influencers, customer-driven content, social media branding! With so many social media platforms to look after, it can get a little overwhelming sometimes. The best strategy is to choose one or two social media platforms to focus your brand visibility efforts, rather than opting the often ineffective – throw it all out there and see what works.
Knowing your potential clients is an absolute necessity for choosing the right social media road to take.
Your brand can gain visibility and awareness by frequently posting engaging content on social media and making sure it reaches the target audience by using relevant hashtags.
Making your brand stand out from the crowd is a great achievement and investment. It takes time and effort to become a brand that people recognize for a certain expertise. By consistently making your user experience more personal and human, and getting your brand out in the right marketplace, you’ll be to able communicate with your customers and earn the trust that can make your brand successful.
Passion will always kill the competition!