What does content marketing do to build brand awareness?

Your brand awareness goes beyond people simply recognizing your business name and your logo. Proper brand awareness requires your audience to know you and your brand’s personality. Brand awareness is vital because people are likelier to trust a brand they already know than a brand new to them. According to a research study, more than 80% […]

How to make your team believe in content marketing

Content marketing allows new business owners to reach new customers and convert them. This powerful storytelling will resonate with customers and drive measurable results. This is a common problem we solve for our clients repeatedly. Convincing your executives and colleagues that content marketing works quickly is essential. Everyone is tired of dead-ends, and time is critical. […]

Your B2B Marketing Budget Strategy for Success [Research]

Let’s stop clinging to cliches and negativity. What lessons have you taken over the past year? Companies have realized that B2B marketing budgets matter more than they thought. And that their current marketing strategies could be better. Generic, boring, and uninteresting content Digital experiences and ads that are personal Technology and automation are not used […]

What can you do with it to streamline marketing?

Without technology, what are we? This is a reasonable question, given the digital world that we live in and our love for technology. We could indeed live without it individually, but it is a necessity for businesses. Technology allows you to automate and track your marketing efforts. It is essential to have the right Martech […]

What is Martech? What can you do with it to streamline marketing?

Without technology, what are we? This is a reasonable question, given our digital world and the celebration of technology. We could indeed live without it individually, but it is a necessity for businesses. Technology allows you to automate and track your marketing efforts. It is essential to have the right Martech stack. But what exactly […]

Part 2: The Geeks Win: New Perspectives on Data Science

Three years ago, when I worked for SAP Global Marketing, I wrote a BLOG – ” the Geeks Won”: The Rise and Performance Management of Marketing Analytics, Data Science. It was the last of a long, successful career at SAP Digital Business Services Marketing. The focus was on the science and art of marketing analytics with […]

Four Lean and Mean Growth Marketing Strategies For Small SaaS Businesses

Any business can need help to reach the next level of growth. SaaS (software-as-a-service) companies may find it more daunting. It is essential to be creative and cost-efficient. You only sometimes have all the resources you need to develop growth marketing strategies. It is important to think small and mean. We have compiled a list […]

Virtual Learning through Webinars

During the current global COVID-19 pandemic, we all have had our fair share of virtual events. This element of digital transformation is now ubiquitous, whether it’s Zoom meetings or physical events that are pushed online via webinars and virtual events. It’s easy to forget webinars are only 25 years old. The Internet and the World […]

Executive Insights: Virtual Learning through Webinars

During the current global COVID-19 pandemic, we all have had our fair share of virtual events. This element of digital transformation is now ubiquitous, whether it’s Zoom meetings or physical events that are pushed online via webinars and virtual events. It’s easy to forget webinars are only 25 years old. The Internet and the World […]

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