Choose a niche for your digital agency

Uncharted territories and times are what we live in today’s world. The COVID-19 era brought about significant changes in the world. It doesn’t matter if the virus is affecting how people behave or businesses operate; it is expected to continue to do so. How can you choose the right niche for your digital agency’s business?

Digital marketing agencies are also affected by this. People who were once well-known will be less inclined to invest in marketing. This is due to a decrease in demand and profits across many industries.

Why is it important to choose your niche?

It might be a question you are asking yourself: Why do niches matter? Because sectors are now looking for specialized services. One technique might not work for another. So, companies look for niche marketing agencies.

Digital marketing strategies for the healthcare sector may be more restricted, but the Ecommerce platform requires a more detailed and comprehensive approach, as the sector is primarily online.

Instead of trying to excel in all areas, it’s better to focus on a few and gain significant market share.

How will COVID-19 help you make your decision?

It would be best if you considered the impact COVID-19 has on the chosen niche when choosing the right niches for your digital marketing agency. This is important because the virus has caused lasting economic changes in many countries.

It has been devastating for the airline industry. According to Business Insider, the sector will lose at least 314 million dollars due to the epidemic. Behaviorists predict that many will avoid traveling long after the outbreak ends because of fear.

The tourism industry is another sector that is suffering.

Statista reports that the tourism industry accounted for 10 percent of global GDP in 2019. This would have been an ideal niche for a digital marketing agency. The World Travel and Tourism Council predicts that the sector will lose 50 million jobs.

Cash flow problems are likely to hit any sector facing a reduction in demand or operational restrictions. They won’t have enough money to invest in marketing. It is therefore imperative that niches are carefully chosen in the COVID-19 world.

Digital Agencies Should Focus on Certain Industries

Some sectors are not experiencing contraction. Businesses are now classified into two types: essential and non-essential. Marketing agencies have the opportunity to target essential service businesses, which are among the most profitable. Non-essential services may also try changing their business models to increase relevancy.


Core sight Research found that over 74% of US internet users avoid brick-and-mortar stores. Ecommerce is gaining popularity as consumers change their behavior due to the coronavirus.

Many prefer to shop online, regardless of whether they are in countries that have been placed on lockdown or those that have resumed operations. It is safe to predict that the demand for online stores will continue to grow.

E-commerce is becoming a more popular niche for digital agencies as more businesses open online stores. We have listed the top eCommerce marketing companies. These agencies will inspire you.


The fitness industry is also experiencing a slump as many gyms close around the globe. Many personal trainers and gym staff have been laid off. Solidcore, a New York Pilates studio, had to lay off 98% of its employees.

Brick-and-mortar businesses are losing money, but there is an increase in demand for online classes in the fitness industry. Statista reports that 16 percent of adults watch more fitness videos in quarantine than ever before.

Businesses are also looking for alternative ways to generate revenue and reach customers. The internet has played a significant role in this.

Many gyms now offer virtual classes. This is combined with zoom personal trainer sessions, live streams and online classes.


Healthcare is the most affected sector. The industry is the most active in fighting the new coronavirus. Every healthcare provider, whether it is a hospital or a pharmaceutical company, is trying to figure out how to best deal with the overwhelming amount of cases.

Social distancing is a practice that supports healthcare providers. The World Health Organization states that it is important to reduce the spread curve of the disease in order to ensure that healthcare systems are not overwhelmed.

Healthcare is the sector with the most money and desire to invest digital marketing. The goal of ads and content creation is to raise awareness about the need to keep indoors and practice hygiene.

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