Marketers who want to capitalize on the astronomic rise in searches on Google every day and generate the awareness that you need to improve your ROI are encouraged to use Google Ads.
Many marketing methods and tools are available, making it difficult to choose the right one for your business. However, with the assistance of a Google Ads specialist and a thorough checklist, you won’t regret using Google Ads.
Google Ads allows you to create online ads that reach people interested in your products or services. The platform operates on a Pay Per Click (PPC) basis, which means that you pay each time a visitor clicks on your ad.
Google Ads: How to “Do” Steps
Learn about several key terms and phrases
It doesn’t matter if you research whether Google Ads are right for your business or set up your first campaign. You need to be familiar with key terms and phrases. These are:
- Keywords- Keywords are words or phrases people use to search Google daily. This triggers your ad on their devices. You or your PPC management team must create any Google Ads campaign. This will require you to choose keywords you believe people might search for to find your product or service.
- Bid/Bidding – A bid does not refer to a monetary amount but the maximum amount you are willing to spend when someone clicks your ad. This figure should be exact or as close as you can to your desired spending.
- CPC – This is not a bid. CPC, or Cost-Per-Click, is the amount you pay for each click on your ad. Your CPC is just a range that your bid may fall within.
If you can master these keywords and phrases, your Google Ads will succeed in Google’s competitive marketplace for search engines.
Organize Your Account
Your account organization could be a key factor in your future success. Your products and services should be broken down into clearly defined categories with strict limits. Then, you can base your account structure around these categories.
Google can be divided into two levels: low-level campaigns and high-level campaigns.
- High-Level Campaigns – Higher-level campaigns should be used to represent larger business categories. These ads should represent your most important products or services or the largest parts of your back catalog.
- Low-Level Campaigns –Low-level campaigns are smaller and more focused on specific products or services. These ads should highlight the unique products in your product line.
The more targeted, specific and unique your ads, the more people they reach. Separating your products into high- and low-level categories will help you spread your business further.
Match your Keywords
The keywords that they rank for are what Google Ads professionals live and breathe. You want your keywords to be as relevant to your products as possible, especially if they are to cause a reaction and direct potential consumers to one of your landing pages.
Although a keyword planner can help generate a list of keywords to use in your campaigns, it is important to do your research and find keywords with low competition but high search volumes.
Google Ads also allows you to refine your keywords and how they appear on Google. This is done with the help of “Broad match”, which displays your ads for various searches.
Matching keywords can help you get your ads to the next level when done correctly.