What can you do with it to streamline marketing?

Without technology, what are we? This is a reasonable question, given the digital world that we live in and our love for technology.

We could indeed live without it individually, but it is a necessity for businesses.

Technology allows you to automate and track your marketing efforts.

It is essential to have the right Martech stack. But what exactly is Martech? What tools are you going to need to optimize your marketing?

What is Martech?

Martech is a combination of technology and marketing. It encompasses many tools that use technology to help organizations achieve their goals and increase efficiency. These platforms allow for better content workflows, simplified campaigns, data collection and analysis, and automation of specific tasks.

Website Analytics

Website analytics is a must-have for every business. These data sets are necessary to determine what content on your website is most popular with users. This can be done a lot of times with Google Analytics. If GA is confusing, other tools can capture this information. These are some alternatives:

Clicky: Clicky is a simple, real-time analytics tool. You can get many useful features with a very affordable plan.

MonsterInsights: This Google Analytics WordPress plugin provides snapshots of website analytics within your content management system (CMS). Both premium and free versions are available.

Content Management System

Your CMS is the central hub for website content publishing. There are many choices, each more user-friendly than the others. WordPress has the most popular and offers an intuitive interface. Wix, Squarespace, or Joomla are all options that you can use to break from the norm.

Customer Relationship Management

Every business needs a customer relationship management system. It is where prospects and customers are stored, and you can track their interactions and behaviors with your brand. There are many options, depending on your budget and specific needs. Enterprises will likely choose Salesforce. Other significant players in this space are HubSpot and Zoho.

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